STAFF: Lecturer

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Name: Vitalis Basera

Designation: Acting Chairperson
Department: Tourism and Hospitality Management

Contact Details:

Vitalis.Baserai@staff.msuas.ac.zw
Phone: 0773543934

Qualifications.

 Mcom Tourism and Hospitality Management MSU

Bcom Tourism and Hospitality Management, UZ

        Research Interest

  • Protected Areas Tourism – Transfrontier Conservation Parks
  • Food and Beverage Management
  • Destination Management
  • MICE Tourism
  • Digital Marketing
  • Service Quality
  • Tourism Planning and Development

 

Publications

  1. Chakaipa, A., Basera, V., Chakaipa, M.; and Dube, P., (2021). Measuring Hospitality and Tourism Management Students’ Satisfaction with Work-Related Learning Using Partial Least Squares in Zimbabwe, Hospitality & Tourism Review, 2(1), 14-34. Doi: https://doi.org/0.38157/hospitality-tourism-review.v1i2.259
  2. Basera, V., Mwenje, J., & Ruturi, S. (2019). A snap on quality management in Zimbabwe: a perspectives review. Annals of Management and Organization Research1(2), 77-94. https://doi.org/10.35912/amor.v1i2.278
  3. Basera, V. and Makandwa, G. (2020). Customers’ Perceptions, Expectations and Experiences of Service Quality for Hotels in Mutare, Zimbabwe 3(1), 51-63. DOI: 10.33083/joghat.2020.30
  4. Mazhande, P., Basera, V., Chikuta, O., Tapfuma, M., Ncube, F. and Baipai, R. (2020). Perceptions and Practice of Tipping amongst Domestic Tourists in Zimbabwe, 3(1), 101-111. DOI: 10.33083/joghat.2020.34
  5. Basera, V., Chakaipa, A., & Dube, P. (2020). Impetus of urban horticulture on open spaces: case of Mutare City. Journal of Social, Humanity, and Education1(1), 27-37. https://doi.org/10.35912/jshe.v1i1.283
  6. Basera V (2018) Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe). J Tourism Hospit 7: 344. doi: 10.4172/2167- 0269.1000344
  7. Basera V, Nyahunzwi DK (2019) The Online Marketing Strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT): A Comparative Study. J Tourism Hospit 8: 407. doi: 10.35248/2167-0269.19.8.407.
  8. Basera, V., Chakaipa, A., & Dube, P. (2020). Impetus of urban horticulture on open spaces: case of Mutare City. Journal of Social, Humanity, and Education1(1), 27-37. https://doi.org/10.35912/jshe.v1i1.283
  9. Chakaipa, A., Basera, V., & Dube, P. (2021). Modelling association between two Multiple Response Categorical Variables (MRCV) using generalized log-linear models: the case of urban agriculture in Mutare City. Journal of Social, Humanity, and Education1(2), 117-132. https://doi.org/10.35912/jshe.v1i2.401
  10. Njerekai C, Wushe R, Basera V (2018) Staffing and Working Conditions of Employees in Chinese Restaurants in Zimbabwe: Justifiable? J Tourism Hospit 7: 341. doi: 10.4172/2167-0269.1000341
  11. Basera V, Kuranga C (2019) Measuring the Effectiveness of Zimbabwe Tourism Authority Website. J Tourism Hospit 8:402. doi: 10.35248/2167- 0269.19.8.402
  12. Citation: Baipai, R., Basera, V., & Chikuta, O. (2020). Utilization of the Zambezi River Basin for Tourism: Opportunities and Challenges. Hospitality & Tourism Review, 1(1), 11-22. https://riiopenjournals.com/index.php/hospitality-tourism-review
  13. Vitalis Basera, Rudorwashe Baipai. The online marketing strategies of Destination Marketing Organisations (DMOs), South Africa Tourism (SAT) Southern Africa benchmark. Int J Tourism Hotel Manage 2020;2(1):06-12. https://www.tourismjournal.net/archives/2020.v2.i1.A.7
  14. Basera V. Infrastructure Development Model for Students Accommodation: Internal Stakeholders (Student/Staff) Financing. J Res Notes. 2020; 3(2): 1022 http://www.remedypublications.com/open-access/

Papers Presented

  • Vitalis Basera. The Significance of Tourism Debates, Public Speaking, Sports Tourism and Education Tourism to the Youths” at the Africa Youth in Tourism Conference 19 -21 September 2018 at ZITF, Bulawayo.
  • Vitalis Basera and Cry Kuranga. Measuring the Effectiveness of Zimbabwe Tourism Authority Website. Tourism Educators and Researchers 1st International Conference, 2019, ZITF, Bulawayo

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