Staff

FACULTY OF AGRIBUSINESS MANAGEMENT

Name: Dr V Basera

Designation: Lecturer
Department: Tourism and Hospitality Management

Contact Details:

Vitalis.Baserai@staff.msuas.ac.zw
Phone: 0773543934

Qualifications.

 Mcom Tourism and Hospitality Management MSU

Bcom Tourism and Hospitality Management, UZ

        Research Interest

  • Protected Areas Tourism – Transfrontier Conservation Parks
  • Food and Beverage Management
  • Destination Management
  • MICE Tourism
  • Digital Marketing
  • Service Quality
  • Tourism Planning and Development

 

Publications

  1. Chakaipa, A., Basera, V., Chakaipa, M.; and Dube, P., (2021). Measuring Hospitality and Tourism Management Students’ Satisfaction with Work-Related Learning Using Partial Least Squares in Zimbabwe, Hospitality & Tourism Review, 2(1), 14-34. Doi: https://doi.org/0.38157/hospitality-tourism-review.v1i2.259
  2. Basera, V., Mwenje, J., & Ruturi, S. (2019). A snap on quality management in Zimbabwe: a perspectives review. Annals of Management and Organization Research, 1(2), 77-94. https://doi.org/10.35912/amor.v1i2.278
  3. Basera, V. and Makandwa, G. (2020). Customers’ Perceptions, Expectations and Experiences of Service Quality for Hotels in Mutare, Zimbabwe 3(1), 51-63. DOI: 10.33083/joghat.2020.30
  4. Mazhande, P., Basera, V., Chikuta, O., Tapfuma, M., Ncube, F. and Baipai, R. (2020). Perceptions and Practice of Tipping amongst Domestic Tourists in Zimbabwe, 3(1), 101-111. DOI: 10.33083/joghat.2020.34
  5. Basera, V., Chakaipa, A., & Dube, P. (2020). Impetus of urban horticulture on open spaces: case of Mutare City. Journal of Social, Humanity, and Education, 1(1), 27-37. https://doi.org/10.35912/jshe.v1i1.283
  6. Basera V (2018) Tourism Marketing Strategies and Domestic Tourism Demand in Kariba Resort (Zimbabwe). J Tourism Hospit 7: 344. doi: 10.4172/2167- 0269.1000344
  7. Basera V, Nyahunzwi DK (2019) The Online Marketing Strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT): A Comparative Study. J Tourism Hospit 8: 407. doi: 10.35248/2167-0269.19.8.407.
  8. Basera, V., Chakaipa, A., & Dube, P. (2020). Impetus of urban horticulture on open spaces: case of Mutare City. Journal of Social, Humanity, and Education, 1(1), 27-37. https://doi.org/10.35912/jshe.v1i1.283
  9. Chakaipa, A., Basera, V., & Dube, P. (2021). Modelling association between two Multiple Response Categorical Variables (MRCV) using generalized log-linear models: the case of urban agriculture in Mutare City. Journal of Social, Humanity, and Education, 1(2), 117-132. https://doi.org/10.35912/jshe.v1i2.401
  10. Njerekai C, Wushe R, Basera V (2018) Staffing and Working Conditions of Employees in Chinese Restaurants in Zimbabwe: Justifiable? J Tourism Hospit 7: 341. doi: 10.4172/2167-0269.1000341
  11. Basera V, Kuranga C (2019) Measuring the Effectiveness of Zimbabwe Tourism Authority Website. J Tourism Hospit 8:402. doi: 10.35248/2167- 0269.19.8.402
  12. Citation: Baipai, R., Basera, V., & Chikuta, O. (2020). Utilization of the Zambezi River Basin for Tourism: Opportunities and Challenges. Hospitality & Tourism Review, 1(1), 11-22. https://riiopenjournals.com/index.php/hospitality-tourism-review
  13. Vitalis Basera, Rudorwashe Baipai. The online marketing strategies of Destination Marketing Organisations (DMOs), South Africa Tourism (SAT) Southern Africa benchmark. Int J Tourism Hotel Manage 2020;2(1):06-12. https://www.tourismjournal.net/archives/2020.v2.i1.A.7
  14. Basera V. Infrastructure Development Model for Students Accommodation: Internal Stakeholders (Student/Staff) Financing. J Res Notes. 2020; 3(2): 1022 http://www.remedypublications.com/open-access/
  15. Basera, V. Mwenje, J. (orcid.org/0000-0002-0705-5974)2021). Model of Qms Adoption in The Hotel Industry: A Case Study of Hotels in Zimbabwe, Journal of Gastronomy Hospitality and Travel, 4(orcid.org/0000-0002-0705-5974)1), 26-38. https://DOI:10.33083/joghat.2021.55
  16. Basera, V. & Mwenje, J. (2021). Stakeholders’ Awareness of Quality and Quality Management Systems in Zimbabwean Hotels. African Journal of Hospitality, Tourism and Leisure, 10(1): 682-697. DOI: https://doi.org/10.46222/ajhtl.19770720-126
  17. Basera, V. & Mwenje, J. (2021). Factors Affecting the Adoption of Quality Management Systems in Zimbabwean Hotels. African Journal of Hospitality, Tourism and Leisure, 10(2):776-792. DOI: https://doi.org/10.46222/ajhtl.19770720-132
  18. Batinoluho, L. & Basera, V. (2021). Festivals and tourism development: Practice from Tanzania and Zimbabwe. International Journal of Tourism and Hotel Management 2021; 3(1): 38-43. http://www.tourismjournal.net.
  19. Musawenkosi, T., Chikuta, O., Ncube, F. N., Baipai, R., PMazhande, P., & Basera, V. (2021). Graduates’ perception of tourism and hospitality degree program relevance to career attainment: a case of graduates from three state universities in Zimbabwe. Journal of Tourism, Culinary, and Entrepreneurship, 1:2 pp. 190-207. https://doi.org/10.37715/jtce.v1i2.2185
  20. Ncube, F. N., Chikuta, O., Basera, V., Baipai, R., Mazhande, P. & Tapfuma, M. (2021). Economic impacts of the Covid-19 pandemic on the hotel business in Zimbabwe. Journal of Tourism, Culinary, and Entrepreneurship, 1:2 pp. 190-207. https://doi.org/10.37715/jtce.v1i2.2184
  21. Mwenje, J and Basera, V., (2021). Business excellence models and external stakeholders influencing the late adoption of quality management systems in Zimbabwe hotel industry. African Journal of Hospitality, Tourism and Leisure.
 

Under review

1.            Impacct of busiess excellence models in hospitality industry in Zimbabwe

2.            The future of Zimbabwe after COVID-19 pandemic : An expert analysis.

Papers presented

1.            Youth contribution in the Development of Tourism industry in Zimbabwe. Africa Youth in Tourism Conference 19 September 2018, ZITF Bulawayo

 

2.            Evaluation of Zimbabwe Tourism Authority Website. TERAZ conference 2019, ZITF Bulawayo, 11 September, 2019

3.            Economic impacts of the Covid-19 pandemic on the hotel business in Zimbabwe. “9th Botho University International Research Conference on 26 November 2021.

4.            Network marketing of fast moving consumer goods. MIPRA 3rd international research conference, Great Zimabawe, 17-21 November 2021

 

 

Papers Presented

  • Vitalis Basera. The Significance of Tourism Debates, Public Speaking, Sports Tourism and Education Tourism to the Youths” at the Africa Youth in Tourism Conference 19 -21 September 2018 at ZITF, Bulawayo.
  • Vitalis Basera and Cry Kuranga. Measuring the Effectiveness of Zimbabwe Tourism Authority Website. Tourism Educators and Researchers 1st International Conference, 2019, ZITF, Bulawayo

Pages